The majority of people worldwide, especially in the United States, believe their online and offline activities are under watch and monitored by private and public corporate and government agencies. Research shows that six out of ten U.S. adults do not think that it is possible to go through daily life without being monitored and data collected by private, public, and government companies/agencies (Auxier, 2020). 66% of adults in the U.S. also believe that being watched by companies and government has no benefits for their life, research revealed. Research also identified public opinions in about 81% of U.S. adults who believe that the potential risk behind this private data collection outweighs the benefits. Research also revealed that the government is using 64% of data, and separately 79% by companies and corporations.
The PCAST believes that it is "the use of data (including born-digital or born-analog data and the products of data fusion and analysis) that is the locus where consequences are produced." (The White House, 2022) However, can PCAST do anything about the intersection of the big data security model in the event of complex applications? The big data security model is not suggested in the event of complex applications based on being compromised easily and getting disabled. (Jain, 2016)
How to protect public privacy for public safety
Big corporations breach public privacy almost every second of our life through sophisticated social media networks, financial chains of information, cell phone, computers, and IoT devices that are almost attached to our essentials. They break all ethical and lawful standards and policies by gathering our information through anything. They break our privacy by analyzing that stolen information again. However, they are cautious about reporting what people like to see, and lawyers do not find suits for them. Does the government do anything about it? From my point of view, No! Can we (people) do anything about it? From my point of view, Sorry! No!
Let me make an example to get more detail about my ideas about why we can not do anything about it. Research revealed that social profiling by giant companies such as Microsoft, Google, Apple,
Let me make an example to get more detail about my ideas about why we can not do anything about it. Research revealed that social profiling by giant companies such as Microsoft, Google, Apple, Facebook, and Twitter does not even need a person to be registered at all for being profiled. Facebook collects data on you even if you do not have an account with them or any other networks. (Wagner, 2018) Facebook's "shadow profiling" system can detect a person's behavior with greater than 80% accuracy who even did not and do not have an account with them. A Shadow profile is an artificial intelligence algorithm that collects users' or non-users information without their consent.
This does not look good! It is wrong!
Reference
Auxier, B., Rainie, L., Anderson, M., Perrin, A., Kumar, M., & Turner, E. (2020, August 17). Americans and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information. Pew Research Center: Internet, Science & Tech. Retrieved 2022, from https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/
Jain, P., Gyanchandani, M., & Khare, N. (2016). Big data privacy: a technological perspective and review. Journal of Big Data, 3(1), 1-25.
The White House. (2022, April 18). President's Council of Advisors on Science and Technology. Retrieved 2022, from https://www.whitehouse.gov/pcast/
Wagner, K. (2018, April 20). Facebook collects data on you even if you don't have an account. Vox. Retrieved 2022, from https://www.vox.com/2018/4/20/17254312/facebook-shadow-profiles-data-collection-non-users-mark-zuckerberg
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